The majority of exhibitors expressed their complete satisfaction over the tremendous success of FOOD EXPO 2018. A staggering percentage also stated their intent to participate in the next event that will take place in 2019.
The high level of trade visitors from all over the country and abroad, the excellent structure and impeccable organization of the exhibition, as well as the many important commercial contacts they made during the event, are the three main reasons for satisfying the exhibitors of the 5th FOOD EXPO 2018, according to the quantitative market survey conducted by IPSOS/OPINION on behalf of the organizing company, FORUM SA, on a sample of 400 exhibitors. The sample was allocated to the 4 Halls of the exhibition and the square footage of the stands, in order to be as representative as possible. In particular, the survey was conducted in the form of Computer Aided Telephone Interviews (CIA) using a semi-structured 10-12’ questionnaire. The interviews took place with the owners / commercial directors / sales managers and general managers of the companies, which participated in HORECA 2018 as exhibitors, one week after the end of the trade show, in order to give them the time to form a settled opinion.
Satisfaction from participation at FOOD EXPO 2018*
93% of FOOD EXPO 2018 exhibitors will also participate in 2019!
The survey’s impressive results clearly demonstrate that HORECA remains the largest, most important and most effective trade show for the tourism industry, not only in Greece, but also in Southeastern Europe. Specifically, according to the quantitative market survey conducted by IPSOS/OPINION on behalf of the organizing company, FORUM SA, a staggering 95% of exhibitors were relatively to extremely satisfied with their participation, while an impressive 93% of businesses that took part in FOOD EXPO 2018 expressed their intention to participate again in FOOD EXPO 2019.
Intention to participate at FOOD EXPO 2019*
Tremendous commercial effectiveness for exhibitors in Greece and abroad
Impressive are also the results with regard to the commercial effectiveness of the trade show, as the overwhelming percentage of exhibitors (89%) expect to conclude trade agreements within six months from the end of the exhibition, confirming that the exhibition is the ultimate trade forum for the Tourism Industry. Indeed, the same survey demonstrated that the extremely important percentage of 49% of exhibitors stated that they concluded trade agreements with professional visitors from the Greek markets of Organized Retail, Wholesale, Food & Beverage, Hotels and Mass Catering, while 91% expect to conclude agreements within 6 months from the end of the trade show. At the same time, other survey findings, once again reaffirm the exhibition’s international character and the export potential it offers Greek companies from the industry. Out of the 400 companies that participated in b2b meetings with foreing buyers, 19% concluded deals with them during the exhibition, while 90% expect to conclude agreements within a period of six months from the end of the trade show.
The very impressive results of the exhibitor’s satisfaction survey, once again confirm the fact that the trade show is the leading exhibition institution and the most important commercial Forum for Food and Beverage in Greece, reaffirming its reputation as a truly major international exhibition, which not only covers the needs of the domestic market, but also plays a key role in the efforts of Greek production enterprises to develop and strengthen their export orientation.